Startups · Private company profile
Serval
Serval builds Catalyst, an automation agent embedded in an enterprise service management platform that lets non-engineers build and run code-based workflows.
Private · Enterprise automation · San Francisco
Funding history
| Date | Round | Amount | Lead / notable investors |
|---|---|---|---|
| October 29, 2026 | Series C | $150M | Sequoia (lead); Elad Gil, Evantic, First Round, General Catalyst, Redpoint; Conviction and Headline (new investors) |
| December 11, 2025 | Series B | $75M | Sequoia (lead) |
Amounts as reported in the linked articles (company-reported or press-reported, not audited).
Blitz findings
- Serval positions itself as a replacement for the system of record, such as ServiceNow, rather than an AI layer on top of one. — Source
- Catalyst lets employees in IT, security, HR, finance, and legal build workflows without engineering experience, under enterprise guardrails, permission checks, and approvals. — Source
- The company cites one automotive manufacturer, identified by Reuters as Lucid Motors, replacing ServiceNow with Serval in 45 days company-wide. — Source
- It reports annual recurring revenue doubling every quarter since the Series B, with no absolute revenue figure disclosed. — Source
- It plans to hire more than 500 people in 12 months, including more than 100 Automation Engineers for ProServal, a new professional services arm. — Source
Latest research
Serval's $150M Series C — Replacing the System of Record, Not Adding Another AI Layer · November 7, 2026
Sources
- Serval's $150M Series C — Replacing the System of Record, Not Adding Another AI Layer (BlitzLab research)
- Serval company announcement, October 29, 2026 (serval.com blog, "We raised $150M to make everyone a builder")
- Reuters, October 29, 2026
- Serval Series B announcement, December 11, 2025
Research only — not investment advice. Private-company figures are company-reported or press-reported, not audited. BlitzLab scores blitzscaling strategy from public data.