AppLovin vs Unity Software Inc.
An A-grade business with C-grade trust — speed the shorts don't believe. Unity scores 64 — a mature platform re-accelerating on AI monetisation (Vector) while the engine itself grows just 2%.
AppLovin by 5
| Item | Max | AppLovin | Unity Software Inc. |
|---|---|---|---|
| Blitz Index total | / 100 | 69 | 64 |
| Grade | — | B | B |
| A · Speed | / 25 | 21 | 19 |
| B · Moat | / 60 | 46 | 42 |
| C · Creative destruction | / 15 | 11 | 10 |
| D · Demerits | / 30 | -9 | -7 |
The success line is 65. Demerits (section D) are subtracted; a demerit total of 15 or more flags a company for BlitzFailing watch. Scores as of the 2026 Q4 review.
Verdict — business structure only
AppLovin leads (69 vs 64) on speed (21 vs 19) and moat (46 vs 42). AppLovin's speed (21) reflects FY2025 revenue of $5.48B (+70%) and a TTM of $6.83B, while Unity's speed (19) is a re-acceleration (strategic +38% but Create +2%) after two years of decline. AppLovin's moat (46) is a data flywheel (MAX + AXON, 140K+ apps, 1.8B+ devices, 87.9% gross margin) while Unity's moat (42) is a two-sided platform (developers x advertisers) with Vector AI monetisation. Both carry heavy demerits (AppLovin -9, Unity -7) from governance and trust issues. The structural difference is that AppLovin is a pure ad platform (apps business sold) while Unity is a platform that monetizes both its engine and its ad stack.
Key figures
| AppLovin | Figure |
|---|---|
| TTM revenue | $6.83B |
| Growth | FY2025 +70%; TTM +~53% |
| Gross margin | 87.9% (GAAP) |
| Unity Software Inc. | Figure |
|---|---|
| Gross margin | 74.2% (FY2025) |
| Growth | Strategic +38% (Q2 2026); Create +2% |
Key figures are from the companies' published score files (the scorecard's English summary). A figure is shown only where the score file states it.
Full scorecards: AppLovin — Blitz Index 69 · Unity Software Inc. — Blitz Index 64
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How to read this
Both companies passed the same two gates before scoring: real product-market traction (G1), and a ten-year market ceiling of at least ten times current revenue (G2). The Blitz Index then grades speed (25), moat (60) and creative destruction (15), and subtracts BlitzFailing demerits (up to −30) for debt, revenue quality, governance and regulatory cost. The model is frozen at v1.0; past scores are never silently rewritten. Our own pre-registered tests found the score measures business quality — it does not predict stock returns.
Research only — not investment advice. Scores measure blitzscaling strategy from public data. Not a recommendation to buy, sell, or hold any security.